Sulasailor: Media Ops as we called it in the Army is a science in itself best left to the experts. Training, experience, reputation and great contacts are required for success. IR is paid by POET to undertake this role. Send your MO concerns to Chris Chu to deal with.
Robert, while I agree wholeheartedly with your post in general, I have to beg to differ on the topic of investor relations (IR) – with due respect, of course.
It is not the investor relations department's task to promote a company and/or product in or to the media. That would be marketing or public relations (PR). Those of you who are expecting marketing or PR from Chris Chu (POET's IR guy) will be disappointed – and in fact many of you are. However, that might be due to false expectations.
According to Wikipedia, the term "investor relations" describes the department of a company devoted to handling inquiries from shareholders and investors, as well as others who might be interested in a company's stock or financial stability. The investor relations department must also work closely with the corporate secretary on legal and regulatory matters that affect shareholders.
