I completely agree, David! While providing the information they are obliged to provide to the public, they are at the same time doing their utmost to not attract attention.
For example, let's look at the headlines of the news releases:
- POET Announces a Collaboration with Third Party Foundry to Reproduce and Enhance Repeatability of the 100-nm Results and Shrink its Planar Electrical Technology Process (PET) to 40-nm Scale
- POET Technologies and Synopsys Collaborate on Advanced Modeling of Planar Electrical Technology and Development of POET's First Process Design Kit
These are not headlines, but word monsters! The cursory reader (here: the journalist or analyst) wading through dozens or hundreds of news headlines might not be too inclined to decipher just these two, but rather proceed to something that is shorter, easier to comprehend, has an eye-catcher and an immediate message.
Of course the essential information is present in the headlines, but if you are not already involved in the POET stuff, you will hardly recognize the technology's disruptiveness just from the wording of the headlines.
If you are a reader with a silicon background, you will neither find a "Collaboration with Third Party Foundry" particularly appealing, nor 100 nm and not even 40 nm. Hey, aren't we way below that node size already? Isn't Intel going to release 14 nm soon? Compared with that 100 nm and 40 nm are soooo boring! Oh, what are you saying? That's gallium arsenide? That's much faster and power-saving? Oh, the headline doesn't say so! And the expected performance being equivalent to "3 to 4 nodes ahead of mainstream technologies" is not only well-buried deeply in the news release itself, but also leaves the question of what that might mean. The POET-savvy will be able to understand and arrange this, the silicon addict won't.
Look at the second headline, look at the texts: You'll find the same pattern of downplaying, of releasing and hiding information at the same time.
I believe this is clearly for the purpose of staying under the radar for as long as possible. If it were different, I'd expect headlines like:
- Outpacing Silicon: POET's Revolutionary Opto-Electronical Gallium-Arsenide Technology Close to Completion
- POET and Partners Creating an Ecosystem for Ultra-Fast Semiconductors
- POET Technologies On The Home Stretch to Extremely Low-Powered Chips
