Hey Prospector, you said "I would much rather there are some indicators of industry acceptance and validation and, even better, some meaningful revenue officially announced before the monies are spent on advertising. More bang for the buck."
Excellent points! Commercial validation will make all the difference. However, given their judicious use of cash over the years, this ad makes me believe they will do exactly that, make some official announcement with sufficient cache to make the ad a complimentary feature rather than a stand alone intro. I'm not alone on this I'm sure, and hope we are right. Good luck.