Time cover a "buy" signal?
Wednesday, October 08, 2008
If you put faith in magazine covers as contrary indicators, you'll love the latest issue of Time magazine. (Hat tip: The Big Picture.) The headline? "The New Hard Times." The picture? A vintage shot of a lineup at a soup kitchen. Could the market bottom be close?
As indicators of important turns in the market, the[amp]nbsp;track record of magazine covers is impressive. BusinessWeek put “Death of Equities” on its cover in 1979, an excellent time to buy stocks, in turned out.
More recently, The Economist, plastered a barrel of oil on its May 29 issue, with the headline “Recoil.” Then, the price of crude oil was closing in on $130 (U.S.) a barrel but the bull market in energy was a mere six weeks away from its peak. In other words, this was ideal time to dump energy stocks.
The indicator even has academics weighing in. The New York Times ran a story in 2007 that discussed the research of Thomas Arnold, John Earl and David North, all finance professors at the University of Richmond. They asked, “Are cover stories effective contrarian indictors?” and concluded that, yes, they are.
“As one might expect, positive feature stories headlined on business magazine covers follow extremely positive company performance and negative headlines follow extremely negative performance. In both cases, however, the appearance on a cover of Business Week, Fortune, or Forbes tends to signal the end of the extreme performance,” the professors wrote.
Conversely, “if an investor is short the stock of a company that is the subject of a negative cover story, the publication of the story indicates it is time to cover the short position because the stock has hit bottom.”
