''Smartphones, tablets, and SSDs have become important drivers of demand in the NAND Flash market
The NAND Flash industry's bit demand volume for 2015 is estimated to grow 42.8% on year to 38,379.9 million (2GB equiv). Approximately 85% of the industry's overall bit demand will be accounted for by smartphones, tablets, and SSDs. Due to the growing popularity of low to mid-tier handset models, shipments of smartphones are forecasted to rise by 12.4% on year by the end of 2015, said Yang. Tablets, on the other hand, will see slightly weaker shipments during the same period as their maturity increases and the specs among different brands become less distinguishable. In the near future, improving the storage capacity of NAND Flash components will be critical for tablet manufacturers looking to succeed in the market. Apple has already managed to pull itself ahead in the high memory storage race after equipping its new iPhones and iPads with NAND Flash components featuring storage capacities of 64GB or more. In addition to pressuring tablet vendors to raise the standards of their tablet devices, Apple's move has encouraged numerous manufacturers from the mid to low-tier sectors to increase the amount of storage offered in their smartphones. By the time 2015 ends, DRAMeXchange estimates that the average capacity of NAND Flash (eMMC) components used in smartphones will grow by approximately 18% compared to the same period last year.''
http://www.techpowerup.com/207747/nand-flash-industry-value-poised-to-grow-more-than-10-in-2015-trendforce.html
