No doubt a very very significant discovery, CH, but marketing and perceprion drive SP, with "truth" often trailing at a great distance!
Eg: an English speaking Saskatchewanite (French a second language) asked me recently, "How can you expect to market a gold miner in Quebec with a name like Sangold! Similar problem he said in the Spanish translation!
I understand that should be a very minor point, but a name, just for starters, should be all inclusive! Successful Cos brand themselves with names, which support, not confuse the brand!
Of course, beyond the name, one could go on infinitum on how perception could be improved, but all we can expect to do is one on one promo, telling our French speaking neighbours it doesn't mean "Withoutgold!"
Contrarily, Wildcat, Cougar, Goldcorp, Goldcity etc offend no one.
Suggestions coming from the "field" in "Withouts" (SAN'S) case generally fall on deaf ears!
The fellow from Sask thought maybe it was somebody's idea of a joke! (Incidently he owns some SAN but remember his first language is English)
Changing the name would just be the "bare bones" of improving perception!
You have to start somewhere and when you already have a world-class product in abundance it should be a no-brainer!
Gotta run.
RUF
