The Brand "Premium Exploration" is associated with too many negatives:
- inability to deliver any task by the deadlines they set (I cannot name one timeline set for a project in which Premium met)
- not honest and forward in reporting setbacks.(this is a big list)
- failure to effectively manage investors' expectations by building up expectations that were followed by only fair results (Remember the comments about expecting a resource estimate of 2 million ounces in 2010, remember Del's comments about 5 to 10 million ounces in 2009?)
- failure to expand the area covered by drilling significantly beyond the company's patteneted claims. This includes the failure to obtain permitting through the BLM.
- lack a charasmatic leader with vision who can effectively communicate.
The company needs a new name and new image without any trace of Del or Premium Exploration associated with it. Nothing is going to happen with Premium for a while. The shutdown of the government by the Tea Party ensures that there will be substantive delays in permitting. Take this time to sweep the company clear of all the old bagage and present a new face to the market. Maybe OGZ Mining, Elk City Resources...
And yes this means a new IR group. The current IR will always be associated with the old Premium because they were the face of company on a day to day basis with investors. Christine represtents the integrity and success of Premium for the past several years. She is intemately associated with the Premium brand bagage.
