I absolutely agree Eileen. This is not a traditional TRAB. It only has two parties and the advice being provided is not complementary to Apple's competitors. Tony B is there to make sure that developments favour Apple. They also want to have a direct line to Poets progress and be first in-line for its commercial use and successes. Tony B is not going to advise Poet on how to beat Apple and how to penetrate the full market thus reducing Apples market share. TB as VP of procurement needs to make sure that Apple remains first to the table with the latest and greatest technology. They CAN NOT be second best. You are right; they are not doing this because they are nice guys and girls.