Let me preface this by saying I've disliked Apple for a while. Looking back I'm pretty sure I figured out why, and it's simple. I didn't want to change...
Looking at the situation now, I very much appreciate what Apple is and does. They build products that people want and love (some may say NEED!).
We all know what Apple is known for right now, look at some of the things Apple wants to do/will do/is doing!
http://www.bloomberg.com/news/articles/2015-02-19/apple-said-to-be-targeting-car-production-as-soon-as-2020
http://time.com/3711137/apple-smart-home-tv/
http://www.fastcodesign.com/3029477/norman-foster-on-designing-apples-5-billion-spaceship-campus
They're even looking at AI (artificial intelligence) and although they seem afraid of it right now it just shows the forward thinking they are capable of.
My vision stems from the industry I work in, designing and building smart homes. Imagine all of your technology communicating together. Your car, your mobile devices, your home and ALL of its electronics (HVAC, lights, security, refrigerator, oven, washer n dryer, TV/music, door locks, irrigation system, pool/hot tub, the list is even bigger).
I picture the future may even look something like the Jetson's cartoon I grew up watching. What does this mean? You pull your car into the driveway, the gate opens, lights turn on, garage door opens, thermostat kicks in, music starts, alarm disarms, you walk in the door and Rosie says "Welcome home, George".
You tell Rosie (aka Siri) to turn on Bloomberg and the TV drops out of the ceiling and turns to channel 814. Mean while you get a message on the screen (or audibly from Siri) reminding you to get your clothing out of the dryer, which maybe even started running again to un-wrinkle your clothing.
You know what else happened while you were away? Astro (your dog) didn't make a mess all over the place because your smart home let him outside and even exercised him! How nice, now there's no guilty feeling for not being a good dog owner...
Some of this even scares me, I start thinking about the security side of things. What if someone came in the doggie door? If Quantum Computing is possible and it can break all of our current methods for coding, think of how it could build a better method. Facial recognition, voice activation (bark activation), biometrics. All of these are already in our tech and they will only get better, plus what else will we create?
I'm very excited to see Apple involved and I think they are the right company with the right vision to help drive all of the different verticals in which Poet will be part of.
