POET Technologies Inc.

... except it took them what? 10 years to finally kiss?

nobody (and by now, likely at the DNA-level) has the patience for that anymore.

(fwiw, North Americans know GB as Taster's Choice. it's possible Jacobs re-brands it for the Continent as well?)

a handy sprinkling of OT links, for those in need of some beach reading to help pass the current boredom:

http://adamcap.com/2014/01/13/becoming-instant-coffee-snob/

-and-

http://theoatmeal.com/comics/coffee

GLAL,

R.