I agree that POET has an actual product. If a "thing" whether abstact, like intellectual property, or physical, like a brick, can be sold, then it is a product.
I also agree with you on the name. Poet is a fabulous name for marketing purposes. It suggests creativity, elegance and culture. (By the way, your description "A creative artist! He is possibly a little crazy, a little away from “real life...”) fits me pretty well. I'm a visual artist)
One of my biggest fears is the amount of capital out there already invested in the status quo. I'm sure there are levers, of which I am not aware, to keep POET in it's place. Artists, with the exception af a very small minority are not known for their strong financial positions. And an Artist's place in "the art world" is a function of who you know. I guess that's where Ajit comes in. Still, this is a "David and Goliath" story.
Best to all.