A little testing.
I took a snapshot last night before I went to bed of how many followers BT, KK, AM, CR has.
I looked this morning and was confused when I saw KK had added almost 3k more overnight? I then went to her Mobio page and saw some new and pretty cool backstage photos of her at Jimmy Fallon (with some A list celebs not to mention the guy I want to see the most on Mobio - Seth Rogen, a homegrown well connected A lister).
I can feel the power of this platform. A handful of high level and engaged users could make Mobio a household name in a matter of months. It's great to see Kim Kardashian sticking with it.
FWIW, BT lost a few followers and AM and CR added a dozen or so with no new content.
Mobio has the absolute potential to be an overnight success story IMO. The downside is obvioulsy a goose egg, but the upsde cannot be ignored.