ITIBITI SYSTEMS INTRODUCES LAUNCH PAD(R) WITH PRESENTING SPONSOR, MCDONALD'S CANADA
Itibiti Systems Inc., a wholly owned division of Intertainment Media Inc., along with presenting sponsor McDonald's Canada, has debued Launch Pad -- Canada's first fully integrated social media, entertainment and communications app for the desktop.
Representing the shared vision of developers Itibiti Systems and Canada's premiere media agency, OMD Canada, Launch Pad(R) for McDonald's sets a new standard in customized consumer engagement programs for global brands. The innovative, infinitely scalable platform defines an important new environment where a deeper relationship with consumers can be managed creatively and effectively.
FREE to download & use, Launch Pad's customized page opens on the desktop as soon as the computer is turned on. With just one tool, consumers will now have instant access to an exclusive mix of content, services and communications features. Users can talk for free with friends and family across North America, stay connected with built-in social media favourites, click a premium selection of news & information feeds, access on-board MSN Live Services featuring Bing Search, enjoy VIP access to the latest promotions and updates, follow McDonald's on Twitter and more. For information and to download, visit www.getthelaunchpad.ca.
