Zenyatta Ventures Ltd

No exactly true. See link.

https://www.canadianinsider.com/company?menu_tickersearch=ZEN%20%7C%20Zenyatta%20Ventures

Now some would say he exercised options also, which is good. But he did not have to sell other shares in the open market, but he did. If he knew some good news was coming down the pike, he would never have sold. Common sense.