This industry is very dynamic. Windows (opportunities) present, and close rapidly. We have a customer literally about to go to the foundry with "A", and they are on the fence because they know us now, like what we have, and deep down want to go with us ("B"). They are conflicted because they REALLY want to go with "B". They make a demand, set a time limit, and leave their answer in the hands of the ability of our executive team to meet that demand, and provide them with their answer. They now have their answer. Our executive team did what they had to do to make this happen, while giving the appearance of being part of the lunatic fringe. You will thank them later. Possibly after first apologizing many times.