POET has recruited world class talent with vision and capability to bring this disruptive technology from development to commercialization. Nothing is left to chance. The science must be exact, no tolerance for deviation. Excellence is an expectation, perfection is the standard.
Going forward, these same rules must apply to release of critical information to the broader public audience, and the skill sets must blend the precision of science with the art of communication. They do not have these skill sets internally.
SV and company are the composers, Ferri is the instrument, but the musician draws the audience. It's time for POET to select that artist.