@Johnyreg: "POET do not really have to promote itself."
IMO, Poet don't, but the people who want to buy the final products should have an understanding and
confidence to the term " Powered by Poet". You also see the Intel's ads in market follows the same
strategy " getting/keeping the confidence of the End Users". That is why the Poet's ads are very calculated actions.
Investor companies really don't need these ads. The look at the conceptual study (at a high level of technicality), a fundamental analysis of the company, and what they are mostly interested are the
potential share of the market per $, Risk/Reward analysis and prospective ROI.
These are basic steps that an investor company will take prior to make any decision.
My suggestion is we share these ads on your own FB page or the social networks, as the retail investors we should do our homework too :)