LONGUEUIL, QC, Mar 4, 2009 (Canada NewsWire via COMTEX) -- D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange) a leader in innovative motion technology for the entertainment industry, announced today that San Diego based UltraStar Cinemas will become the first theatre chain in Arizona to install a section of D-BOX motion systems in one of its theatres located within the 14-screen, state-of-the-art, Surprise, Arizona multiplex. As part of this rollout of its technology for commercial theatres, D-BOX's revenue model will consist of following a pilot program period of a combination of system sales as well as recurring revenue made of royalties based on incremental ticket prices.
UltraStar Cinemas which features 100 percent digital content is renowned as an industry leader, dedicated to the latest and most innovative technologies for the benefit of moviegoers and entertainment seekers. Each theatre auditorium of the Surprise Multiplex is completely digital, using UltraStar Cinemas' exclusive Pure Digital Cinema(R) technology providing the crispest, clearest motion picture technology available.
UltraStar Cinemas will shortly present the first theatrical feature release with the added unmatched realistic D-BOX motion effects (MFX) dimension. As part of the agreement, D-BOX will also supply UltraStar with a demonstration kiosk to be installed within the Surprise multiplex lobby giving patrons the opportunity to test-drive the D-BOX MFX immersive experience. Additionally, a D-BOX promotional clip will be shown on all 14 digital screens of the multiplex prior to any representation to help create awareness and interest for the technology.
"We are very pleased to add UltraStar to our list of supporting exhibitors which will showcase upcoming theatrical releases embedding D-BOX MOTION CODE(TM) stated Claude Mc Master, president and Chief Executive Officer of D-BOX Technologies. With their 120 fully digital screens, strategically located throughout heavily populated Southern California and Arizona, UltraStar has positioned itself as a visionary and innovative industry leader with whom we are very proud to be associated."
We are very excited about setting a D-BOX MFX section at our Surprise, Arizona Multiplex added Damon Rubio, vice president of operations for UltraStar Cinemas. We have a very strong feeling that moviegoers will enjoy D-BOX's added dimension that propels viewers within the action. We also see this evolution as a natural fit with our Pure Digital Cinema(R) technology providing the crispest, clearest motion picture technology currently available. We will closely monitor our success with D-BOX, and will not hesitate equipping additional rooms should the technology live up to our expectations."
