To create a neighborhood gathering place, SPoT develops café events and marketing programs that are designed to attract the community to their particular SPoT café.
Community events and programs help nourish a sense of community gathering that differentiates SPoT from other gourmet coffee houses. All SPoT Cafés feature free Wi-Fi internet access to further promote a sense of community and comfort. Community Managers also advise the Executive Chef and architects on menu and design modifications to satisfy specific community tastes and preferences and showcase the community.
Examples of SPoT’s most successful community relations programs include:
– Local art exhibits;
– Local high school and college music recitals;
– Radio advertising and promotional contests;
– Movie and prime-time television event showings;
– Local children’s entertainment programs;
– Community information board; and
– Coffee tastings
SPoT cafés maintain a favorable community profile by contributing products and hospitality services to charities
